Trello For Enterprise.
Media Campaign
Creative Direction
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Marketing
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3D Design
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Creative Direction 〰️ Marketing 〰️ 3D Design 〰️
Led creative direction for Trello’s biggest marketing campaign to date, pivoting the entire product toward paid enterprise customers. Partnered closely with an external agency, Instrument, providing direction, tone, assets, mood boards, guidelines, and reference art to transform the existing illustration system into 3D characters and worlds for high render video advertisements.
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Performance within first week of launch:
1.7 million impressions • 5.3k clicks • 1.2 million video views
NY Times Takeover (Business and Technology sections). •. New upsell prospectives valued over $120k • 171% increase of long-term value, 122% growth YOY
1.7 million impressions
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NY Times Takeover
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122% growth YOY
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1.7 million impressions 〰️ NY Times Takeover 〰️ 122% growth YOY 〰️
To supplement the main campaign, I created a series of 3D scenes in Blender to use across lower funnel assets like eBooks, Ad sets, and promotional assets for Sales.
Additional 3D Renders
Trello.
For Enterprise.
Design Team: Cindy Duong, Noele Lusano